The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Paul Rand (Design, Form, and Chaos)

What is UMO?

UMO stands for UsabilityMatters.Org, that is a non-profit organization working towards design awareness and exchange of design sensibilities through interaction between designers and design sensitive consumers.

It is a forum dedicated to discussing, improving and promoting the work of the Usability and Interaction design community in India.
Here you can find bad designs, make-do design inventions (jugaad), feel good concepts and other Design and Usability related stuff.

What we Do?

UsabilityMatters.Org strives to provoke thinking among our peers, to extend the limits of the accepted boundaries of the prevalent practices and to challenge the mediocre by discussions and deliberations that translate into results for a better environment around us.

We regularly organize events to raise awareness and discuss various issues that relate to the HCI, Usability, Interaction Design and Graphic Design community of India.

Some of such initiatives are listed below

You can share your messages and views about the design and usability related issues at

Our site also hosts an ever growing archive of examples of Bad-designs and Cartoons as well as other initiatives.

Who are the People?

UsabilityMatters.Org is founded by Kaladhar Bapu, Ashish Tiwari, Shyam Sundar Durisetti, along with team members Kaladhar KVK, Nataraj Vengala and Ravi Krishnan.

However, this was only the germ of an idea that was taken up and further worked upon by a group of volunteers who come together to host various events.

We call the group of these volunteers as "TeamUMO"

UMO Advisory Panel

We are working with active guidance of eminent personalities in the field. We'll keep updating the Advisory board of UMO.

  • Mr. Ramanathan - Director - Cordys Technologies
  • Mr. A V. Ramam - Vice President - Cognizant
  • Mr. Ajit Balakrishnan - CEO - Rediff
  • Dr. Ravi Poovaiah - IDC IIT Bombay
  • Dr. Ajanta Sen - Colors of India
  • Mr. Ajit Rangnekar - Dean - ISB