UMO Global Student Design Challenge 2012

On the occasion of UXINDIA’12 international Conference, UMO calls for participation in iINNOVATE Challenge2012 to enrich the lives of rural and underprivileged communities. Identify opportunities and define solutions that create self sustainable communities in rural and underprivileged areas there by propagating distributed growth in developing countries like India without having to depend on oversubscribed cities.

Theme for the competition

Self sustainable development for rural and underprivileged communities

Opportunity to innovate inside out from grass roots level is a unique advantage our nation holds every time there are concerns about growth. The diversity in socioeconomic fabric provides unique challenges and opportunities, especially a lot needs to be done to enrich the lives of rural and underprivileged communities.

Think of sustainability in the context of wealth creation, living/well being, housing, healthcare, education, poverty, water, communication and financial infrastructure. You can pick any one of those areas and then

  • Discover an initial idea or inspiration
  • Define the identified need or problem
  • Design a solution that can not only address the problem but also enables the communities to leverage it for sustained development and growth

We believe iINNOVATE Challenge is a great opportunity for colleges and universities to shape students into thought leaders by addressing real problems that could make real difference. Your idea could be vested in a non-profit organization, a campaign, community volunteerism or other informal and formal operations.

Who can enter?

UMO’s iINNOVATE Challenge is open to all graduate level (18 + age) students or recent graduates of 2012 academic year from any college, from anywhere in the world and it doesn’t matter which discipline you are from. You should be a team of 4 students plus one faculty member as the mentor.

Entry is free and easy!

Follow these quick and easy steps:

  • Form a Team: Create a team comprising of 4 students plus one faculty t0 work on the project
  • Complete your registration: Complete your registration before 10th August 2012
  • Submit Project: Complete your presentation before the deadline i.e., 10th September 2012
  • Agree to the official rules: By participating, entrant agrees to abide by these Official Rules and the Sponsor and Administrator decision, which are final and binding in all respects.

UMO Scholarships and Awards

  • Winning Entry
    • Carries a prize money of 1,00,000 INR (or AmEx card) for the team as a scholarship amount
    • Highly commendable certificates for all the team members
    • The college/university will receive iNNOVATOR 2012 award
  • Runner-up Entry
    • Carries a prize money of 50,000 INR (or AmEx card) for the team as a scholarship amount
    • Highly commendable certificates for all the team members
    • The college/university will receive iNNOVATOR 2012 award
  • 3 Finalists
    • Highly commendable certificates for all the team members
  • No substitution, assignment or transfer of prizes permitted. Winners are solely responsible for any and all applicable fees and taxes associated with prize receipt and use.
  • To present your ideas live, you must register for the UXIndia 2012 conference.
  • All the participants will get 20% discount for the conference.
  • Five finalist groups will get an opportunity to present live at UX India 2012 conference. Where you can experience and engage in the UX India event and learn from the likes of leading innovators and design practitioners from national and international levels.
  • All the qualified entries may get a chance to present at the panel of jury during the conference to decide the finalists.

Dates & deadlines

August 15 Deadline for registration
September 10 Deadline for submitting your projects
September 15 Announcement of qualified entries to present at UX India event
September 27 & 28 Presentation of the shortlisted projects at the UX India event venue, ISB Hyderabad, India and announcement of final iINNOVATE prizes and award winners.

Presentation Format

  • The need or problem should be presented through a set of pictures or a video with brief description
  • The idea and solution can either be in the form of sketches, or a set of pictures or a video with description
  • Your material should be embedded in a predefined presentation template
  • Max number of slides 10
  • Max presentation time for shortlisted entries is 10 mins.
  • Plus a 200-300 word written description of solution in PDF format covering the following:
    • The need or problem
    • The idea and solution
    • Relevance and impact of the idea
    • Environmental Sustainability Considerations
  • All submissions must be in English


Each participant may enter only once.

Judging Criteria

Our jury panel comprising of eminent design professionals and academicians will evaluate entries using the following primary criteria:

  • Clarity of the problem area or the opportunity identified
  • Originality
  • Relevance and impact of the idea in creating sustainable development
  • Environmental Sustainability

General Conditions

Sponsor and administrator reserves the right, in their sole discretion, to cancel, modify or suspend the Challenge should virus, bugs, unauthorized human intervention, technical failures or any other factor beyond sponsor's or administrator's reasonable control corrupt the administration, security, fairness, integrity or proper operation of the Challenge. In such event, administrator reserves the right to select winners from among the eligible entries received up to the time of impairment. Administrator reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the competition or to be acting in violation of these official rules or the challenge in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage sponsor's or administrator's website or undermine the legitimate operation of this challenge may be a violation of criminal and civil laws, and, should such an attempt be made, sponsor and administrator reserve the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's or administrator's failure to enforce any term of these official rules shall not constitute a waiver of that provision.


UMO retains the ownership of all ideas and materials/images presented. These ideas could be vested in a non-profit organization, a campaign, community volunteerism or other informal and formal operations.


Participation in the promotion constitutes winner's consent to sponsor's and administrator's use of winner's entry images, entry statements, name, likeness, voice, opinions, country, hometown, or state for promotional purposes in any media without further payment or consideration.


By accepting the Prize, winner agrees that Sponsor and Administrator, their respective parents, subsidiaries and affiliated companies, and the agents, employees, directors and officers of these companies, are not liable whatsoever for any injuries, losses or damages of any kind resulting in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of all elements of the Prize or from winner's participation in the Challenge.

Limitations of Liability:

Sponsor and Administrator are not responsible for:

  • Incorrect or inaccurate transcription of entry information or late, lost, stolen, illegible, incomplete, misdirected entries or entries received through impermissible or illegitimate channels, all of which will be disqualified;
  • Technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer, network, hardware or software;
  • The unavailability or inaccessibility of any Web site or service;
  • Unauthorized human intervention in any part of the Challenge;
  • Electronic or human error which may occur in the administration of the Challenge;
  • Any injury or damage to persons or property, including but not limited to entrant's computer, which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Challenge or from downloading any material from Sponsor's or Administrator’s Web site(s), regardless of whether the material was prepared by Sponsor, Administrator or a third party, and regardless of whether the material is connected to Sponsor's or Administrator's Website by a hypertext link. No more than one Prize will be awarded at each level.


Entrant agrees that,

  • Any and all disputes, claims, and causes of action arising out of or connected with this Challenge, or any elements of the Prizes awarded, other than the administration of the Challenge or the determination of winners shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate State Court located in Hyderabad, Andhra pradesh, India
  • Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and
  • Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, Sponsor and Administrator in connection with the Challenge shall be governed by, and construed in accordance with, the laws of the State of Andhra pradesh India , without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Andhra Pradesh, India, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Andhra pradesh India . All Central, state, district and local laws apply.
2012 - 07.21.
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