About UMO
What is UMO
What we Do
Who are the People
Get Involved
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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Paul Rand (Design, Form, and Chaos)
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What is UMO?
UMO stands for UsabilityMatters.Org, that is a non-profit organization working towards design awareness and exchange of design sensibilities through interaction between designers and design sensitive consumers.
It is a forum dedicated to discussing, improving and promoting the work of the Usability and Interaction design community in India.
Here you can find bad designs, make-do design inventions (jugaad), feel good concepts and other Design and Usability related stuff.
What we Do?
UsabilityMatters.Org strives to provoke thinking among our peers, to extend the limits of the accepted boundaries of the prevalent practices and to challenge the mediocre by discussions and deliberations that translate into results for a better environment around us.
We regularly organize events to raise awareness and discuss various issues that relate to the HCI, Usability, Interaction Design and Graphic Design community of India.
Some of such initiatives are listed below
- World Usability Day 2005- Hyderabad Event
- Boycott Bad-Design Contest'05
- International Cartoon Contest'05
You can share your messages and views about the design and usability related issues at our yahoo groups homepage.
Our Blog also hosts an ever growing archive of examples of Bad-design and Cartoons.
Who are the People?
UsabilityMatters.Org is founded by a group of Usability enthusiasts from Hyderabad.
The founder team consisted of Kaladhar Bapu, Ashish Tiwari, Shyam Sundar Durisetti and Ravi Krishnan.
However, this was only the germ of an idea that was taken up and further worked upon by a group of volunteers who come together to host various events.
We call the group of these volunteers as "TeamUMO"
Team UMO'05 - World Usability Day
Team UMO'06 - World Usability Day
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UMO Advisory Panel
We are working with active guidance of eminent personalities in the field. We'll soon be posting details about the Advisory board of UMO.
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How to Get Involved
Since we are a non-profit organization, we do enjoy the freedom from a set of commands that need to be executed per year basis. But then we also need to align various energies into right directions and get as many people involved for a given initiative. The best involvement one can have in such a scenario is to be a volunteer and help take the Design Community in India to the next level.
Other roles of involvement are
- Volunteer
- Affiliate
- Sponsor
- Sport a Badge
Volunteer
Get Registered as a volunteer, voice your views, throw ideas, and share the work with the most active design and usability community in Hyderabad, India
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Affiliate
Get in touch to know more about how to become an Affiliate.
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Sponsor
Get in touch to know the detailed plans about sponsoring UMO activities, and making donations etc..
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Sport a Badge
You can also help spread the word about the site by using the following UMO badges on your site.
Use the above Link image on your site. For FF, select the above and see "View Selection Source" to get the code for the above image.
More Badges to come. Have a suggestion?, mail to usabilitymatters-at-gmail-.-com.


I have seen lots of exhibitions earlier. But this exhibition has recieved lots of good quality cartoons (even the quantity).
The response for Bad design contest is also very good.
All the best for the future events.
Thanks and Regards,
Yogish. L. Shettigar.
User Interface Designer,
Infor Global Solutions, Hyderabad.